Agritourism Survey Provides Industry Snapshot Pre-Pandemic

Research and cooperative extension faculty from Vermont, California, Oregon, and West Virginia have released results of a national online survey on agritourism that concluded in February 2020. A total of 1,834 farmers, ranchers, and vineyard operators from all 50 states responded. Survey results indicated that direct sales are the most commonly offered experience, with 79% of respondents offering them. Nationally, 59% provide tours and other educational experiences. Survey respondents indicated plans for growth and identified time management, labor, and marketing needs as challenges. The respondents also showed interest in obtaining marketing assistance, legal and liability information, and safety information. Complete survey results are available online, and plans are underway for a follow-up survey to explore how the pandemic affected the industry.