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American Lamb Board Debuts Lamb Marketing Tools

The American Lamb Board has introduced a suite of new tools that focus on why consumers can feel good about eating American lamb, highlight sheep and lamb production throughout history, emphasize how sheep and lamb are intrinsic to our existence, and explain the unique relationship among sheep, humans and other animals. A 9-minute video serves as the central storytelling tool, but the suite of materials includes a 2-minute version of the video, six shorter-form social media clips, photography, and a print narrative. The full video is featured on the new americanlamb.com website.