Episode 1. Arkansas Marketing Panel

This podcast features excerpts from a panel discussion on marketing that took place during an NCAT workshop on vegetable production and business management held at the Heifer Ranch in Perryville, Arkansas, 1n May 2017. NCAT’s Southeast Regional director Margo Hale facilitated the discussion, and the panelists were (in order of appearance) Mary Bone of Lighthouse Produce Farms in Fargo, AR; Ben Maddox of New South Produce Cooperative in Little Rock, AR; and Paul Chapracki of Ozark Alternatives in Lowell, AR. In this segment the panelists discuss successful strategies for selling at the farmers market and through CSAs. They also offer on pricing your produce and setting yourself apart in the marketplace.