Direct Marketing

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By Katherine Adam, Radhika Balasubrahmanyam, and Holly Born

Published: 1999

Updated: May 2016 ~ By Thea Rittenhouse, ATTRA Ag Specialist



16 pages


This publication discusses direct marketing and the benefits and risks associated with selling agricultural products directly to customers. Popular direct marketing strategies covered in this publication include farmers markets, Community Supported Agriculture (CSA), and direct sales to restaurants, institutions, and food hubs, as well as agritourism and Internet-based direct marketing. Additionally, the publication contains information on marketing plans, pricing strategies, and creative marketing techniques. Examples illustrate how farmers are utilizing direct marketing channels to become more economically viable.

Table of Contents

Benefits of Direct Marketing
Direct Marketing Risks
Types of Direct Markets
New Direct Marketing Cooperative Business Models
Creating a Marketing Plan
The Importance of Promotion and Branding: Telling Your Story
Further Resources

Note: Digital downloads are in full color. Printed, mailed copies are only available in black & white.


This page was last updated on: May 7, 2019