Farmers Markets: Marketing and Business Guide

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By Janet Bachmann

Published: 2008

Updated: 2014



24 pages


The number of farmers markets has increased dramatically in the U.S. during the past two decades. This publication is a resource for those who want to organize a farmers market, to improve an existing market, or to increase their sales.

Table of Contents

Organizing a new market
Personal success at a farmers market
Promoting your market
Evaluating your market
Strength in numbers: state associations
Additional Resources
Appendix 1: Market rules that work
Appendix 2: Mystery shopping at the Crescent City Farmers Market
Appendix 3: Farmers market vendor evaluation
Appendix 4: SWOT analysis worksheet
Appendix 5: Services offered by a state association
Appendix 6: State farmers market associations

Note: Digital downloads are in full color. Printed, mailed copies are only available in black & white.


This page was last updated on: May 7, 2019