Keys to Success in Value-Added Agriculture

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By Holly Born

Published: 2001

Updated: 2001



20 pages


Fourteen farmers in the Southern U.S. were interviewed for a project funded, in part, by the USDA's Southern Region Sustainable Agriculture Research & Education (SARE) Program. This publication presents, largely in the farmers' own words, important lessons they learned in adding value to their farm products and marketing directly to consumers. The keys to their success in value-added agriculture include high quality, good record-keeping, planning and evaluation, perseverance, focus, and building long-term relationships with customers.

Table of Contents

†††††Updating the Keys to Success
†††††Sustainable Profits
†††††Translating Uniqueness into a Sustainable Advantage
Keys to Success
†††††In the Short Run
†††††In the Long Run
About the Farmers

Note: Digital downloads are in full color. Printed, mailed copies are only available in black & white.


This page was last updated on: May 7, 2019