Direct Marketing Lamb: A Pathway

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By Dave Scott

Published: November 2016

Updated: November 2016



20 pages


Loading your lambs up and hauling them to the sale ring is one way to market four seasons of devoted labor. It could, however, be debated whether you are really marketing at all - after all, you\'re simply choosing a date and delivering your lambs to the sale ring on that day. Often, that date is determined not by market savvy, but by when you happen to run out of pasture. With today\'s uncertain lamb markets, you may have no inkling of what lamb prices will be by the time your lambs are ready to sell. With this comes the frustration of trying to meet your financial obligations.

Table of Contents

Start with a Quality Product
Finding a Processor
Minimizing Pre-Slaughter Stress
Aging the Carcass
The Cutting Process: Quality Carries On
Fulfilling the Customer's Needs
Promoting Your Product: Basic Marketing Skills
Pricing Your Lamb
Moving Cuts That Don't Want To
Market Venues
Further Resources
Appendix A

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This page was last updated on: May 7, 2019