NCAT NCAT ATTRA ATTRA

What Is Sustainable Agriculture?

Master Publication List

Education

Energy Alternatives

Beginning Farmer

Field Crops

Horticultural Crops

Livestock & Pasture

Local Food Systems

Marketing, Business & Risk Management

Organic Farming

Pest Management

Soils & Compost

Water Management

Other Resources

Home Page


Contribute to NCAT

Newsletters

Newsletter sign up button

· Privacy Policy · Newsletter Archives


RSS Icon XML Feeds

RSS 2.0: Events, Breaking News, Funding Opportunties Atom: Events, Breaking News, Funding Opportunties

 

NCAT strives to make our information available to everyone who needs it. If you are a limited-access or low-income farmer and find that one of our publications is just not in your budget, please call 800-346-9140.

 

How are we doing?

 

Find Us on Facebook Follow Us on Twitter Follow us on Pinterst Visit the ATTRA Youtube Channel
Home  >  Livestock & Pasture  >   Pork: Marketing Alternatives (Summary)

Pork: Marketing Alternatives



altpork.png

Digital Price:

 Free

Print Price:

 $3.00

By Lance Gegner

Published: 2004

Updated: 2004

© NCAT

IP153

27 pages


Download PDF

or

View HTML

or

Add Print Copy to Cart


Introduction

This publication suggests that sustainable hog producers consider alternative marketing approaches for their pork. Sustainable hog producers are creating products that many consumers can't find in their grocery stores, but want to buy. Consumers perceive sustainably raised pork to be healthier to eat. They are willing to pay hog producers more for raising pigs in a manner that is humane, helps sustain family farms, and is more environmentally friendly than conventional production methods. Direct marketing and niche markets are among the alternative marketing strategies discussed. Legal considerations, labels, trademarks, processing regulations, and obstacles are addressed. Sources of additional information are also provided.

Table of Contents

Introduction
Commodity vs. Niche Marketing
What is Direct Marketing?
Where are the Niche Markets?
Niche Marketing Opportunities
Niche Marketing with Others
Individual Direct Marketing Opportunities
Developing a Clientele Base
Marketing Channels
Carcass Cutout and Pricing
Failure
Summary
References
Additional Resources

Note: Digital downloads are in full color. Printed, mailed copies are only available in black & white.

 

Back to top

This page was last updated on: July 21, 2015