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Direct Marketing



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By Katherine Adam, Radhika Balasubrahmanyam, and Holly Born

Published: 1999

Updated: 1999

© NCAT

IP113

36 pages


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Introduction

This publication on direct marketing alternatives—with emphasis on niche, specialty and value-added crops—features many farm case studies, as well as information on enterprise budgets and promotion/publicity. A new section discusses implications of Internet marketing and e-commerce for agriculture.

Table of Contents

Introduction
Alternative Marketing
Present System
Exploring Alternatives
Why Direct Marketing
Importance of Marketing
Niche Marketing
Specialty Crops and Diversification
Value-added Marketing
Pricing and Profitability
Direct Marketing Alternatives
Marketing on the Internet
Promotion and Publicity
Conclusion
References
Resources
Publications
Directories
Agencies/Associations
Periodicals
Videos and Audios
Databases and Listserves

Note: Digital downloads are in full color. Printed, mailed copies are only available in black & white.

 

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This page was last updated on: July 21, 2015