NCAT NCAT ATTRA ATTRA

What Is Sustainable Agriculture?

Master Publication List

Education

Energy Alternatives

Beginning Farmer

Field Crops

Horticultural Crops

Livestock & Pasture

Local Food Systems

Marketing, Business & Risk Management

Organic Farming

Pest Management

Soils & Compost

Water Management

Other Resources

Home Page


Contribute to NCAT

Newsletters

Newsletter sign up button

· Privacy Policy · Newsletter Archives


RSS Icon XML Feeds

RSS 2.0: Events, Breaking News, Funding Opportunties Atom: Events, Breaking News, Funding Opportunties

 

NCAT strives to make our information available to everyone who needs it. If you are a limited-access or low-income farmer and find that one of our publications is just not in your budget, please call 800-346-9140.

 

How are we doing?

 

Find Us on Facebook Follow Us on Twitter Follow us on Pinterst Visit the ATTRA Youtube Channel
Home  >  Marketing, Business & Risk Management  >   Direct Marketing (Summary)

Direct Marketing



directmkt.png

Digital Price:

 Free

Print Price:

 $3.00

By Katherine Adam, Radhika Balasubrahmanyam, and Holly Born

Published: 1999

Updated: 1999

© NCAT

IP113

36 pages


Download PDF

or

View HTML

or

Add Print Copy to Cart


Introduction

This publication on direct marketing alternatives—with emphasis on niche, specialty and value-added crops—features many farm case studies, as well as information on enterprise budgets and promotion/publicity. A new section discusses implications of Internet marketing and e-commerce for agriculture.

Table of Contents

Introduction
Alternative Marketing
Present System
Exploring Alternatives
Why Direct Marketing
Importance of Marketing
Niche Marketing
Specialty Crops and Diversification
Value-added Marketing
Pricing and Profitability
Direct Marketing Alternatives
Marketing on the Internet
Promotion and Publicity
Conclusion
References
Resources
Publications
Directories
Agencies/Associations
Periodicals
Videos and Audios
Databases and Listserves

Note: Digital downloads are in full color. Printed, mailed copies are only available in black & white.

 

Back to top

This page was last updated on: July 21, 2015