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Keys to Success in Value-Added Agriculture



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By Holly Born

Published: 2001

Updated: 2001

© NCAT

IP172

20 pages


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Introduction

Fourteen farmers in the Southern U.S. were interviewed for a project funded, in part, by the USDA's Southern Region Sustainable Agriculture Research & Education (SARE) Program. This publication presents, largely in the farmers' own words, important lessons they learned in adding value to their farm products and marketing directly to consumers. The keys to their success in value-added agriculture include high quality, good record-keeping, planning and evaluation, perseverance, focus, and building long-term relationships with customers.

Table of Contents

Introduction
     Updating the Keys to Success
     Sustainable Profits
     Translating Uniqueness into a Sustainable Advantage
Keys to Success
     In the Short Run
     In the Long Run
Resources
About the Farmers
References

Note: Digital downloads are in full color. Printed, mailed copies are only available in black & white.

 

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This page was last updated on: July 21, 2015