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Home  >  Publications  >   Alternative Meat Marketing (Summary)

Alternative Meat Marketing


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By Holly Born ~ NCAT Agricuture Specialist

Published: May 2000

Updated: n/a



24 pages

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Please note: This ATTRA publication has been archived or discontinued.
Therefore, the information contained in it may not be up to date.


This publication offers general information on alternative meat marketing. Topics include pitfalls to be aware of, production and processing, different types of direct marketing options, legal and regulatory considerations, and information on differentiating products through organic certification, natural and environmentally sound production, and targeting ethnic and religious markets.

Table of Contents

Producing and Processing for Quality and Consistency
How To Get Started in Direct Marketing
Direct-To-Consumer Marketing
Restaurant and Institutional Food Service
Retail: Supermarkets, Grocery Stores, Natural Foods Stores
Value-Added Products
Food Safety and Labeling Regulations
Differentiating Your Products

Note: Digital downloads are in full color. Printed, mailed copies are only available in black & white.


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This page was last updated on: January 11, 2018