Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
Featured Topics
ATTRA’s Business and Marketing Resources
Episode 349. Farm to School with Ridge to Reef Farm on St. Croix, US Virgin Islands
In this episode of Voices from the Field, NCAT Sustainable Agriculture…
Episode 348. Poke Salad, Mullein, and Other Crop Alternatives in Southern Arkansas
In this episode of Voices from the Field, Kandi Williams of the…
Market-Diversification Strategies with Ridge to Reef Farm on St. Croix, US Virgin Islands
In this video, Nate Olive, the owner of Ridge to Reef Farm on…
Episode 346. Managing Risk in the Ark-La-Tex Region
In this episode of Voices from the Field, Kandi Williams of the…
Identifying Waste: Becoming a Lean Farming Machine
By Hakeem Holmes, NCAT Agriculture Specialist
Lean is a business…
Episode 340. ATTRA and SARE: Edible Landscaping
This episode of Voices from the Field was produced in partnership…
Gulf States Winter Farming: Turnip Greens for Farm to School
In this video, NCAT Sustainable Agriculture Specialist Hakeem…
More Than a Farm: Setting Your Agribusiness Up for Success
By Hakeem Holmes, NCAT Agriculture Specialist
Farming—one…
Making a Grazing Plan and Mobile Technology for Business Management
In this video, NCAT Grazing Specialist Lee Rinehart talks about…
Episode 322. Connecting a Farmers Market and a Community
In this episode of Voices from the Field, NCAT Sustainable Agriculture…
Episode 318. Local Foods Directory Helps Find Farmers Markets, Create a Digital Marketing Strategy
In this episode of Voices from the Field, NCAT Sustainable Agriculture…
Episode 317. Farmers Markets – Supporting Farmers Behind the Scenes
In this episode of Voices from the Field, Samantha O’Byrne,…
Make Social Media Work for Your Market: Why It’s So Important, and What to Focus on Right Now
In this video, Shannon Loy, also known as "The Social Ginger,"…