General Mills has announced a strategic sourcing agreement with Gunsmoke Farms LLC to convert 34,000 acres of conventional farmland in South Dakota to certified organic acreage by 2020. The farm will grow certified organic wheat that General Mills will use in Annie's pasta products and other organic rotational crops. As part of this agreement, General Mills has partnered with Midwestern Bio Ag (MBA) to provide on-the-ground mentorship for the farm operators to advance leading regenerative soil management practices such as no till, crop rotation, and cover cropping. In addition, upwards of 3,000 acres of pollinator habitat will be planted throughout Gunsmoke Farms in cooperation with the Xerces Society. MBA will also offer on-farm skills-based learning programs, which will serve as a regional educational hub for farmers to learn how to implement organic and regenerative agriculture practices.