Related ATTRA Publication:
Tips for Selling with: Agritourism and "Pick-Your-Own"
The University of California Sustainable Agriculture Research and Education Program has published a guide for farmers considering starting a U-Pick operation. The 16-page PDF publication Planning a U-Pick Operation on Your California Farm can be downloaded free. The guide is part of a larger project, funded by Western Sustainable Agriculture Research and Education Program (SARE), called "Growing California Agritourism Communities." The publication begins by discussing the advantages and disadvantages of U-Pick, encourages farmers to assess whether they and their operations are suited to U-Pick, and offers advice on everything from farm layout to budgeting, pricing, and risk management.