Kansas Rural Center partnered with USDA's Risk Management Agency to develop Cooking Demonstrations: Providing the Perfect Ingredients to Season Your Farmers´ Market, a 6-page publication online in PDF (902K). Kansas Rural Center says that cooking demonstrations
are a sure bet to increase attendance, excitement and most importantly sales at farmers' markets. They note that cooking demonstrations attract media attention that is more effective than advertising, and offer shoppers opportunities to taste and learn to use produce that is new to them. The publication offers information on what it takes to launch a demonstration program, tips on how to keep things running smoothly on the big day, and ideas for promoting your market's new venture.