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Permalink Massachusetts Survey Finds Produce from Local Farmers Less Expensive than from Grocery Stores

A survey by the Massachusetts Food System Collaborative found that fresh produce is usually less expensive when purchased directly from the Massachusetts farmers who grow it than it is at grocery stores. The survey of 11 farmers markets and 22 grocery stores found that in most cases, comparable items were more affordable at the farmers market, with the statewide average price of a basket of 14 common items costing 25% less. "The impression that fruits and vegetables sold at farmers markets are more expensive than produce that has been grown elsewhere and shipped to grocery stores is often a myth," said Collaborative Director Winton Pitcoff.

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