Since July, North Carolinians participating in the 10% Campaign have spent more than $2 million on food from local sources. The 10% Campaign is an effort to educate and encourage consumers to spend 10 percent of their food dollars on locally sourced food. Through the campaign website North Carolina consumers and businesses sign up and pledge to buy local food. Each week, participants receive a campaign e-mail, asking them to report how much they spent on local food that week. "We are excited that the 10% Campaign has reached the $2 million milestone in its first four months. I believe this is a reflection of the true commitment that North Carolina consumers have shown for their own local food systems," said Teisha Wymore, 10% Campaign manager. "As campaign participation grows, the dollars spent on local food also will continue to grow."
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