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Permalink North Central Hard-Cider Industry Survey Results Posted

The University of Wisconsin-Madison Center for Integrated Agricultural Systems surveyed hard-apple-cider businesses across 12 states in the North Central Region to better understand the industry's potential to contribute to local, sustainable food systems. A full report on the survey is available online. The majority of the cideries that responded were small startup companies that reported rapid growth. These cideries procured more than 90% of their apples locally or regionally, and they were willing to pay significantly more per bushel for cider-specific apple varieties compared with varieties grown for eating fresh. The greatest challenges and industry constraints identified through the survey revolved around financing, marketing and distribution.

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