The Organic Trade Association's U.S. Families' Organic Attitudes & Beliefs 2014 Tracking Study, a survey of more than 1,200 households in the United States with at least one child under 18, found that eight out of ten American families have bought organic products one or more times in the past two years. In nearly half of those families, concern about children's health is a driving force behind that decision. Ninety percent of parents report that they choose organic food products for their children at least "sometimes," with almost a quarter of those parents saying they always buy organic. The proportion of parents who reported that they never buy any organic products fell to 19%, a significant decline from just five years ago when almost 30% of households surveyed said that organic was never a choice.
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