Savory Global has introduced Land to Market, a supply-chain system verification program for meat, dairy, wool, and leather. The program uses Ecological Outcome Verification, a science-backed regenerative verification process that measures trends in biodiversity, soil organic carbon, water infiltration, and ecosystem process function. In this system, producers receive training and verification from regional hubs and then obtain access to brands and retailers. These brands and retailers share the story with their consumer audiences to continue building demand for verified products.
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