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Permalink Study Finds Consumer Acceptance of Ground Lamb Independent of Breed

A Virginia study published in the Journal of Extension found broad consumer acceptance of ground lamb, whether from hair or wool sheep. Whether the lamb was pasture-raised or fed some supplements had little effect on consumer ratings for the meat in a blind test. However, researchers noted that product labeling that identifies attributes related to pasture or grass feeding systems and local origin could promote higher sales potential. This study found that "ground meat from hair sheep lambs could provide an opportunity to enhance profitability for small-scale producers in Virginia."

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