A Cornell study of strawberry crops on New York farms found that wildflower strips on farms added pollinators when the farm lay within a "Goldilocks zone," where 25 to 55% of the surrounding area contained natural lands. In areas surrounded by more natural land, the wildflower strip doesn't pose enough of an attraction to increase pollinator counts. In areas with less natural habitat, the flower strip alone doesn't provide enough habitat to draw and sustain pollinators. Furthermore, wildflower plantings outside the Goldilocks zone tended to attract more pest insects without attracting more beneficial insects. The results of the study have implications for programs attempting to establish pollinator habitat on farms.