Related ATTRA Publication:
Farmers' Markets: Marketing and Business Guide
The number of winter markets listed in USDA's National Farmers Market Directory has increased 52 percent, from 1,225 in 2011 to 1,864 in 2012. Winter markets now account for roughly 24 percent of the 7,865 farmers markets listed in the USDA national directory. USDA reports that cost-effective options, such as hoop houses and eco-friendly greenhouse energy use, have helped many small and mid-sized farmers expand their growing season while keeping overhead costs down. According to USDA's most recent National Farmers Market Manager Survey, markets operating seven months or more each year often see a sizable difference in revenue.
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