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Marketing Strategies

In this episode – part 3 of our "Direct Marketing Meat" series – Dave Scott and his wife, Jenny, join Linda Coffey to talk about aspects of working with customers, planning pricing, assessing profitability, and deciding on the scale of the enterprise. Dave and Linda are livestock specialists with NCAT's ATTRA sustainable agriculture program. Dave works out of NCAT’s headquarters in Butte, Montana, and Linda is on the staff of NCAT's Southeast Regional Office in Fayetteville, Arkansas. Dave and Jenny also are co-owners of Montana Highland Lamb near Whitehall, Montana. During the discussion, Dave and Jenny emphasize the challenges and rewards of...

Today’s episode is the second in an ATTRA: Voices from the Field ongoing series on Direct Marketing Meat. Linda Coffey, a livestock specialist with NCAT's ATTRA sustainable-agriculture program, follows up on a listener’s question by interviewing her colleague, NCAT ATTRA Livestock Specialist Dave Scott and his wife and partner, Jenny, about their direct-marketing meat business, Montana Highland Lamb. Linda works out of NCAT's Southeast Regional Office in Fayetteville, Arkansas, and Dave works out of NCAT's headquarters in Butte, Montana. In the previous episode, Dave and Jenny shared their farm story, and we focused on the marketing aspect of their business. In this episode,...

This episode is the first of an occasional ATTRA: Voices from the Field series on Direct Marketing Meat. Linda Coffey, a livestock specialist with NCAT's ATTRA sustainable-agriculture program, follows up on a listener’s question by interviewing fellow NCAT ATTRA livestock specialist Dave Scott and his wife, Jenny, about their direct-marketing meat business, Montana Highland Lamb. Linda works out of NCAT's Southeast Regional office in Fayetteville, Arkansas, and Dave is on the staff at NCAT's headquarters in Butte, Montana. Although the listener was asking about lamb, and both Dave and Jenny produce lamb, this series will be useful for anyone direct marketing meat. Dave...

In this episode, Nina Prater, an agriculture specialist with NCAT's ATTRA sustainable agriculture program talks with farmer Janet Bachmann about Janet's production practices at Riverbend Gardens in Fayetteville, Arkansas. Nina works out of NCAT's Southeast Regional office in Fayetteville, where Janet, who also is a former NCAT agriculture specialist, has been farming since 1989. They talk about specialty cut flower production and marketing and how Janet makes it all work as a one-woman operation. For more information on this topic, you can contact Nina Prater directly at ninap@ncat.org Related ATTRA Resources: Specialty Cut Flower Production and Marketing Market Gardening: A Start-Up Guide Farmers Markets: Marketing and...

Jim Adkins, founder of the International Center for Poultry (ICP), located in Old Fort, North Carolina, addresses that question and others during a March 2013 workshop in Great Falls, Montana. The workshop was presented by the National Center for Appropriate Technology, Mission Mountain Food Enterprise Center, and Salish-Kootenai College. It was funded by the USDA Risk Management Agency. For the past thirty years, Jim has raised over fifty breeds and varieties of standard bred poultry (that includes chickens, ducks, geese and turkeys). In 1994, he received his poultry judging license from the American Poultry Association which has taken him to thirty...

The National Center for Appropriate Technology, with funding from the National Network of Public Health Institutes, held a statewide meeting on October 12, 2012, to discuss the obstacles and opportunities of having more fresh, nutritious, locally grown food in hospitals, nursing homes, and other health-care institutions. Farmers, ranchers, health institution officials, and others gathered at the NCAT headquarters in Butte, Montana, to take part. Dave Prather, General Manager of Western Montana Growers Cooperative, delivered one of the keynote addresses....

In this episode, Sue Beckwith and Mike Morris, co-authors of the new workbook Beyond Fresh: a Food Processing Guide for Texas Farmers, discuss the book and the issues it addresses. The book, a workbook, is focused mostly on Texas farmers, helping them decide whether they should move beyond just selling fresh and whole fruits and vegetables by trying to create and sell value-added food products. Beyond Fresh isn’t a how-to book for creating particular products. Rather, it looks at product development, storage and distribution, regulations, labeling, market trends and more – as part of determining whether a product will be profitable for...

In this episode, award-winning cheesemaker Veronica Baetje of Baetje Farms LLC in Missouri continues her conversation with NCAT Specialists Linda Coffey and Daniel Prial, including how to find the balance production and sales. To learn more, you can contact Linda and Daniel directly at lindac@ncat.org and danielp@ncat.org. Related ATTRA Resources: Tips for Marketing Sheep and Goat Products Dairy Sheep Beef and Dairy Sheep and Goats Other Resources: Baetje Farms Please call ATTRA with any and all of your sustainable agriculture questions at 800-346-9140 or e-mail us at askanag@ncat.org. Our two dozen specialists can help you with a vast array of topics, everything from farm planning to pest management, from produce...

In this episode, award-winning cheesemaker Veronica Baetje of Baetje Farms LLC in Missouri talks with NCAT Specialists Linda Coffey and Daniel Prial about the history of the operation -- which started with a goat named Cookie -- and marketing small-ruminant dairy products. To learn more, you can contact Linda and Daniel directly at lindac@ncat.org and danielp@ncat.org. Related ATTRA Resources: Tips for Marketing Sheep and Goat Products Dairy Sheep Beef and Dairy Sheep and Goats Other Resources: Baetje Farms Please call ATTRA with any and all of your sustainable agriculture questions at 800-346-9140 or e-mail us at askanag@ncat.org. Our two dozen specialists can help you with a vast array of topics, everything from farm...

In this episode, NCAT's Daniel Prial has a conversation with Cary Junior of the Southeast Michigan Producers Association. SEMPA is a cooperative of black, rural farmers outside Detroit. Its focus is getting the cooperative's produce into urban areas, especially areas with high food insecurity. For more information on this topic, you can contact Daniel Prial directly at danielp@ncat.org. Related ATTRA Resources: Local Food Systems Low-Income Local Food Access podcast Other Resources: SE Michigan Producers Association Facebook Please call ATTRA with any and all of your sustainable agriculture questions at 800-346-9140 or e-mail us at askanag@ncat.org. Our two dozen specialists can help you with a vast array of topics,...

This episode features an Interview with Aldo Andres Marega, organic farmer from Gauchito Hill Farm in Yolo County, California. The interview includes: biography, first years of experience, farmers markets and restaurant sales, challenges or challenges of fertilization and pest control, and advice for beginning farmers. With Martin Guerena, NCAT agriculture specialist. Please call ATTRA with any and all of your sustainable agriculture questions at 800-346-9140 or e-mail us at askanag@ncat.org. Our two dozen specialists can help you with a vast array of topics, everything from farm planning to pest management, from produce to livestock, and soils to aquaculture. For more information on this...

In this episode, NCAT Program Specialist Martin Guerena interviews organic famer Luis Guevara of Rancho La Familia from Santa Maria California. It includes his biography; 38 years of farming experience; early years and markets; reasons for diversification; current markets; production challenges; climate change challenges; pest control techniques; fertilization practices; compost; cover crops; rotations and advice to new and beginning farmers....

In this episode, NCAT Program Specialist Martin Guerena interviews Martin Barnes of Capy Organics in Yolo County, California. The interview touches on the farm's early years and starting the Davis farmers market; its first crops; diversification of crops; the transition from markets to CSAs (Community Supported Agriculture); the expansion to Southern California and the Pacific Northwest; technological innovation; expanding its CSA to 50,000 customers; its pest challenges then and now; its fertilization program with compost and foliar applications; and Martin's advice to beginning farmers on land and markets....

Entrevista con Luis Guevara agricultor orgánico del Rancho La Familia de Santa María California. La Entrevista incluye: biografía, experiencia de 38 años como agricultor, principios, mercados, diversificación de productos, expansión de mercados, desafíos de producción, cambio climático, control de plagas, fertilización, rotación de cultivos y consejos para agricultores principiantes....

This webinar features pertinent information on the status of nutrition programs in the state of Montana. Presenters discuss ways to make farmers markets more accessible to all demographics and increase sales and traffic to markets through programs such as SNAP (Supplemental Nutrition Assistance Program), Farmers Market WIC (Women, Infant, and Children program), and Senior Farmers Market Coupons. It also includes creative ideas to bring the culture of health to your market with fruit and vegetable incentive programs and how to fund raise for them. The following resources with the archived Farmers Market Nutrition Program webinar: 1. Montana Farmers Market SNAP manual https://www.ncat.org/downloads/EBT-Manual-062614.pdf 2. Farmers...

In this episode, Demetrius Fassas, a Local Food Program Specialist with the National Center for Appropriate Technology, and Aubrey Roth, the Montana Food to School Coordinator with Montana Team Nutrition, discuss the producers' role in the "Harvest of the Month" program in Montana. The program features a different Montana agricultural product in participating schools each month. Please call ATTRA with any and all of your sustainable agriculture questions at 800-346-9140 or e-mail us at askanag@ncat.org. Our two dozen specialists can help you with a vast array of topics, everything from farm planning to pest management, from produce to livestock, and soils...

In this episode, Kevin Ellis, a Sustainable Agriculture Specialist with the National Center for Appropriate Technology, visits with two presenters at the 2017 Texas Hispanic Farmer and Rancher Conference. Farmer Juan Raygosa of the Terra Preta Farm and Deputy Director of the Sustainable Food Center Joy Casnovsky talks about marketing strategies for working directly with hospitals and other institutions as well as work-site CSAs....

In this episode, Demetrius Fassas, a Local Food Program Specialist with the National Center for Appropriate Technology, and Aubrey Roth, the Montana Food to School Coordinator with Montana Team Nutrition discuss the "Harvest of the Month" program in Montana. The program features a different Montana agricultural product in participating schools each month and engages students through preparation of the food and "Don't Yuck My Yum" taste tests. Please call ATTRA with any and all of your sustainable agriculture questions at 800-346-9140 or e-mail us at askanag@ncat.org. Our two dozen specialists can help you with a vast array of topics, everything from...

This podcast features excerpts from a panel discussion on marketing that took place during an NCAT workshop on vegetable production and business management held at the Heifer Ranch in Perryville, Arkansas, 1n May 2017. NCAT’s Southeast Regional director Margo Hale facilitated the discussion, and the panelists were (in order of appearance) Mary Bone of Lighthouse Produce Farms in Fargo, AR; Ben Maddox of New South Produce Cooperative in Little Rock, AR; and Paul Chapracki of Ozark Alternatives in Lowell, AR. In this segment the panelists discuss successful strategies for selling at the farmers market and through CSAs. They also offer...

Robert Maggiani, a horticulture specialist with the National Center for Appropriate Technology, talks with Larry Butler, co-owner of Boggy Creek Farm in Austin, Texas. They talk about the farm and the value added products it has sold over the years. The farm's website is available here. There is a short description of the farm here. The conversation is part of the Beyond Fresh project, a SSARE-funded project with the following objectives: 1. Research opportunities for value-added processing of sustainably grown fruits and vegetables in Texas, with special attention to the appropriate scale of production. 2. Increase the sales and profitability of value-added products...

For Texas growers who want to sell to grocery retailers and major distributors, a written farm food-safety plan is mandatory. This webinar, "Food Safety for Organic Growers in Texas," addresses the basics of a farm safety plan and how to get GAP certified. It also provides an update on revisions to the Food Safety Modernization Act. Presenters are Susie Marshall, President of the Texas Organic Farmers and Gardeners Association (TOFGA) and Dr. Juan Anciso, Extension Specialist in Vegetables and Citrus, Texas A & M University. The webinar was being funded by USDA-Rural Development....

Juan Raygoza of Terra Preta Farm shares his thoughts on an innovative new partnership with Doctor's Hospital at Renaissance (in McAllen, Texas), explaining what this means to the community and to him as a small organic farmer. Learn more about the SOAR Partnership Like the SOAR Partnership on Facebook Visit Terra Preta Farm Like Terra Preta Farm on Facebook Funding to develop this video was provided by the Organic Transitions Program of the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2013-51106-20970....

Jan Tusick, Director of the Mission Mountain Food Enterprise Center, discusses GAP, HAACP, and other food safety regulations during the "Entering the Institutional Food Market" conference at the National Center for Appropriate Technology in Butte, Montana, on April 25, 2014....

ATTRA Program Specialist Hannah Lewis gives a brief overview of Local Foods Systems....

This video follows a farm family as they grow hydroponic tomatoes from seed all the way to selling at the Fayetteville Farmers' Market....