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Direct Marketing Options

Today's episode – Part 4 of our "Direct Marketing Meat" series – features a question-and-answer session with Dave and Jenny Scott. Linda Coffey asks questions submitted by listeners, and Dave and Jenny provide great answers. You will hear some innovative marketing ideas, as well as more information about production practices and nutrition. Dave and Linda are livestock specialists with NCAT's ATTRA sustainable agriculture program. Dave works out of NCAT's headquarters in Butte, Montana, and Linda is on the staff of NCAT's Southeast Regional Office in Fayetteville, Arkansas. Dave and Jenny are co-owners of Montana Highland Lamb near Whitehall, Montana. Be sure to check...

In this episode – part 3 of our "Direct Marketing Meat" series – Dave Scott and his wife, Jenny, join Linda Coffey to talk about aspects of working with customers, planning pricing, assessing profitability, and deciding on the scale of the enterprise. Dave and Linda are livestock specialists with NCAT's ATTRA sustainable agriculture program. Dave works out of NCAT’s headquarters in Butte, Montana, and Linda is on the staff of NCAT's Southeast Regional Office in Fayetteville, Arkansas. Dave and Jenny also are co-owners of Montana Highland Lamb near Whitehall, Montana. During the discussion, Dave and Jenny emphasize the challenges and rewards of...

Today’s episode is the second in an ATTRA: Voices from the Field ongoing series on Direct Marketing Meat. Linda Coffey, a livestock specialist with NCAT's ATTRA sustainable-agriculture program, follows up on a listener’s question by interviewing her colleague, NCAT ATTRA Livestock Specialist Dave Scott and his wife and partner, Jenny, about their direct-marketing meat business, Montana Highland Lamb. Linda works out of NCAT's Southeast Regional Office in Fayetteville, Arkansas, and Dave works out of NCAT's headquarters in Butte, Montana. In the previous episode, Dave and Jenny shared their farm story, and we focused on the marketing aspect of their business. In this episode,...

This episode is the first of an occasional ATTRA: Voices from the Field series on Direct Marketing Meat. Linda Coffey, a livestock specialist with NCAT's ATTRA sustainable-agriculture program, follows up on a listener’s question by interviewing fellow NCAT ATTRA livestock specialist Dave Scott and his wife, Jenny, about their direct-marketing meat business, Montana Highland Lamb. Linda works out of NCAT's Southeast Regional office in Fayetteville, Arkansas, and Dave is on the staff at NCAT's headquarters in Butte, Montana. Although the listener was asking about lamb, and both Dave and Jenny produce lamb, this series will be useful for anyone direct marketing meat. Dave...

In this episode, airing on National Farmers Market week (August 4 -10), Tammy Howard, agriculture specialist at NCAT's Rocky Mountain West office in Butte, Montana, talks with Ben Feldman, interim director of the Farmers Market Coalition, a national organization representing farmers markets. Tammy and Ben discuss the important role that farmers markets play as business incubators and their economic impact in rural and urban communities. They also discuss some of the resources available to help farmers and farmers markets be successful. For more information on this topic, you can contact Tammy Howard directly at tammyh@ncat.org. Related ATTRA Resources: Tips for Selling at Farmers...

Do you market lamb directly to consumers? Learn to use your hands to tell when a lamb is finished! Companion fact sheet available at https://attra.ncat.org/product/putting-a-hand-on-them-how-to-tell-when-your-lamb-is-finished/ Learning to master correct live-animal evaluation of fat lambs will help you provide a superior, differentiated product to your customers. It also can reduce the overall cost of producing a premium lamb by more accurately determining when the animal is finished, thereby better controlling feed costs. Whether you're a producer or you raise lambs for your own consumption, this video will answer the question, "When is my lamb ready to be butchered?"...

Jim Adkins, founder of the International Center for Poultry (ICP), located in Old Fort, North Carolina, addresses that question and others during a March 2013 workshop in Great Falls, Montana. The workshop was presented by the National Center for Appropriate Technology, Mission Mountain Food Enterprise Center, and Salish-Kootenai College. It was funded by the USDA Risk Management Agency. For the past thirty years, Jim has raised over fifty breeds and varieties of standard bred poultry (that includes chickens, ducks, geese and turkeys). In 1994, he received his poultry judging license from the American Poultry Association which has taken him to thirty...

Grass-finished beef can command higher market prices and help a rancher's bottom line. During this webinar you'll learn how ranchers are using more pasture and less grain to produce high quality beef, and how ranchers who raise grass-finished beef find ways compete in the market place. Several challenges in grass-based meat production exist, especially for small-scale producers who have a hard time finding access to processing plants and penetrating local markets. Presenters for this webinar were NCAT agriculture specialists Jeff Schahczenski and Lee Rinehart. Jeff Schahczenski, an agriculture economist in NCAT's Montana office, has expertise in agricultural public policy and alternative...

In this episode, Felicia Bell, agriculture specialist with NCAT's ATTRA sustainable agriculture program, has a conversation with Tracy Galloway, of Galloway Family Farm near Ocean Springs, Mississippi, about how to add value to an existing farm through agritourism. Tracy is a third-generation family farmer who began to transition his farm to a tourist destination three years go with tours, education, special events, and products for sale. Felicia Bell is located at NCAT's Gulf States Office in Jackson, Mississippi. Related ATTRA Resources: Entertainment Farming and Agritourism Agritourism Promotes Local-Goods Purchasing Tips for Selling With: Agritourism and "Pick-Your-Own" Other Resources: Iowa State University resources and risk-management for agritourism Galloway Family...

In this episode, Andy Pressman, director of the National Center for Appropriate Technology’s Northeast Regional Office in Keene, New Hampshire, and a specialist with NCAT's ATTRA sustainable agriculture program, talks with two farmers with differing experiences in offering Community Support Agriculture – or CSA – subscriptions to their customers. Sam Humphrey, director of the NCAT Demonstration Farm at Piney Woods School near Jackson, Mississippi, joins in the discussion along with Christine Doherty Pressman, of the Foggy Hill Farm near Jaffrey, New Hampshire. Christine, who is married to Andy, has nearly 20 years worth of experience with CSAs. By contrast, the most recent...

The farmer/rancher share of the food dollar has shrunk dramatically in the last century. The processing, marketing, and distribution sector reaps the majority of the profit in our food system these days and at smaller scales, more growers are turning to direct marketing to increase the viability of their operations. Not only does direct marketing enhance the farmers’ position in a competitive economic environment, but it creates personal connections that allow farmers, consumers and communities to unite around increasing access to good quality, locally grown food. Making the most of your time as a producer is critical if you’re trying to...