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Today's episode – Part 4 of our "Direct Marketing Meat" series – features a question-and-answer session with Dave and Jenny Scott. Linda Coffey asks questions submitted by listeners, and Dave and Jenny provide great answers. You will hear some innovative marketing ideas, as well as more information about production practices and nutrition. Dave and Linda are livestock specialists with NCAT's ATTRA sustainable agriculture program. Dave works out of NCAT's headquarters in Butte, Montana, and Linda is on the staff of NCAT's Southeast Regional Office in Fayetteville, Arkansas. Dave and Jenny are co-owners of Montana Highland Lamb near Whitehall, Montana. Be sure to check...

In this episode – part 3 of our "Direct Marketing Meat" series – Dave Scott and his wife, Jenny, join Linda Coffey to talk about aspects of working with customers, planning pricing, assessing profitability, and deciding on the scale of the enterprise. Dave and Linda are livestock specialists with NCAT's ATTRA sustainable agriculture program. Dave works out of NCAT’s headquarters in Butte, Montana, and Linda is on the staff of NCAT's Southeast Regional Office in Fayetteville, Arkansas. Dave and Jenny also are co-owners of Montana Highland Lamb near Whitehall, Montana. During the discussion, Dave and Jenny emphasize the challenges and rewards of...

Today’s episode is the second in an ATTRA: Voices from the Field ongoing series on Direct Marketing Meat. Linda Coffey, a livestock specialist with NCAT's ATTRA sustainable-agriculture program, follows up on a listener’s question by interviewing her colleague, NCAT ATTRA Livestock Specialist Dave Scott and his wife and partner, Jenny, about their direct-marketing meat business, Montana Highland Lamb. Linda works out of NCAT's Southeast Regional Office in Fayetteville, Arkansas, and Dave works out of NCAT's headquarters in Butte, Montana. In the previous episode, Dave and Jenny shared their farm story, and we focused on the marketing aspect of their business. In this episode,...

This episode is the first of an occasional ATTRA: Voices from the Field series on Direct Marketing Meat. Linda Coffey, a livestock specialist with NCAT's ATTRA sustainable-agriculture program, follows up on a listener’s question by interviewing fellow NCAT ATTRA livestock specialist Dave Scott and his wife, Jenny, about their direct-marketing meat business, Montana Highland Lamb. Linda works out of NCAT's Southeast Regional office in Fayetteville, Arkansas, and Dave is on the staff at NCAT's headquarters in Butte, Montana. Although the listener was asking about lamb, and both Dave and Jenny produce lamb, this series will be useful for anyone direct marketing meat. Dave...

In this episode, airing on National Farmers Market week (August 4 -10), Tammy Howard, agriculture specialist at NCAT's Rocky Mountain West office in Butte, Montana, talks with Ben Feldman, interim director of the Farmers Market Coalition, a national organization representing farmers markets. Tammy and Ben discuss the important role that farmers markets play as business incubators and their economic impact in rural and urban communities. They also discuss some of the resources available to help farmers and farmers markets be successful. For more information on this topic, you can contact Tammy Howard directly at tammyh@ncat.org. Related ATTRA Resources: Tips for Selling at Farmers...

NCAT Agricultural Specialists Luke Freeman and Margo Hale introduce the topic of crop planning for vegetable growers wanting to scale up into wholesale or institutional markets. A resources and links PDF you can use to further your crop planning knowledge is available for download here: https://attra.ncat.org/downloads/Crop-Planning-for-Vegetable-Growers-Webinar-Resources.pdf...

In this episode, Nina Prater, an agriculture specialist with NCAT's ATTRA sustainable agriculture program talks with farmer Janet Bachmann about Janet's production practices at Riverbend Gardens in Fayetteville, Arkansas. Nina works out of NCAT's Southeast Regional office in Fayetteville, where Janet, who also is a former NCAT agriculture specialist, has been farming since 1989. They talk about specialty cut flower production and marketing and how Janet makes it all work as a one-woman operation. For more information on this topic, you can contact Nina Prater directly at ninap@ncat.org Related ATTRA Resources: Specialty Cut Flower Production and Marketing Market Gardening: A Start-Up Guide Farmers Markets: Marketing and...

Do you market lamb directly to consumers? Learn to use your hands to tell when a lamb is finished! Companion fact sheet available at https://attra.ncat.org/product/putting-a-hand-on-them-how-to-tell-when-your-lamb-is-finished/ Learning to master correct live-animal evaluation of fat lambs will help you provide a superior, differentiated product to your customers. It also can reduce the overall cost of producing a premium lamb by more accurately determining when the animal is finished, thereby better controlling feed costs. Whether you're a producer or you raise lambs for your own consumption, this video will answer the question, "When is my lamb ready to be butchered?"...

Ann Baier is an organic program specialist with the National Center for Appropriate Technology. She is a U.C. Davis graduate with a Master of Science degree in International Agriculture Development and Agronomy. She has experience providing training and education to minority and limited resource farmers. She also is an inspector for the California Certified Organic Farmers and was the Executive Director of Roots and Wings, a nonprofit organization that provides farm- and garden-based education and training programs to young people. Ann was keynote speaker June 5, 2013 at a pastured poultry workshop in Hamilton, Montana. The workshop was presented by the National...

Jim Adkins, founder of the International Center for Poultry (ICP), located in Old Fort, North Carolina, addresses that question and others during a March 2013 workshop in Great Falls, Montana. The workshop was presented by the National Center for Appropriate Technology, Mission Mountain Food Enterprise Center, and Salish-Kootenai College. It was funded by the USDA Risk Management Agency. For the past thirty years, Jim has raised over fifty breeds and varieties of standard bred poultry (that includes chickens, ducks, geese and turkeys). In 1994, he received his poultry judging license from the American Poultry Association which has taken him to thirty...

This webinar covers how TSPs, NRCS personnel, and Conservation Planners of all types can promote sound environmental practices that enhance biodiversity conservation and improve the production capabilities of organic farm, ranch, wild crop harvest, and handling operations. National Organic Program (NOP) regulations require the conservation of soil, water, wetlands, woodlands, and wildlife resources. Recently, the NOP modified its auditing of organic certification agencies, which is resulting in more scrutiny being paid to conservation by organic operations. This webinar discusses how conservation professionals can instruct existing and transitioning organic operators to maintain and improve the natural resources on their working lands through the...

Grass-finished beef can command higher market prices and help a rancher's bottom line. During this webinar you'll learn how ranchers are using more pasture and less grain to produce high quality beef, and how ranchers who raise grass-finished beef find ways compete in the market place. Several challenges in grass-based meat production exist, especially for small-scale producers who have a hard time finding access to processing plants and penetrating local markets. Presenters for this webinar were NCAT agriculture specialists Jeff Schahczenski and Lee Rinehart. Jeff Schahczenski, an agriculture economist in NCAT's Montana office, has expertise in agricultural public policy and alternative...

In this episode, Rockiell Woods, director of NCAT's Gulf States Office in Jackson, Mississippi, begins an occasional series on scaling up agriculture operations with Bill Evans, director of horticulture with Up in Farms Food Hub in Jackson. Rockiell and Bill talk about when scaling up – increasing production or investing in ways to reduce costs – is appropriate. They also set the stage for discussing other issues a small producer considering scaling up would need to address, such as marketing, finance, and labor costs. For more information on this subject, you can contact Rockiell Woods directly via email at rockw@ncat.org. Related ATTRA Resources: Food...

In this episode, Martin Guerena, a sustainable agriculture specialist with NCAT's ATTRA sustainable agriculture program talks with "Amigo Bob" Cantisano. Bob is a pioneer in California organic agriculture, and he is well known as the founding organizer of the annual Ecological Farming Conference, which will celebrate its 40th anniversary in 2020. It is one of the largest sustainable agriculture gatherings in the western United States. Martin works at NCAT’s Western Regional office in Davis, California. Martin and Bob discuss the history of organic agriculture and what Bob sees as its challenges and opportunities going forward, including regulatory practices, labor challenges, and increased...

In this episode, Felicia Bell, agriculture specialist with NCAT's ATTRA sustainable agriculture program, has a conversation with Tracy Galloway, of Galloway Family Farm near Ocean Springs, Mississippi, about how to add value to an existing farm through agritourism. Tracy is a third-generation family farmer who began to transition his farm to a tourist destination three years go with tours, education, special events, and products for sale. Felicia Bell is located at NCAT's Gulf States Office in Jackson, Mississippi. Related ATTRA Resources: Entertainment Farming and Agritourism Agritourism Promotes Local-Goods Purchasing Tips for Selling With: Agritourism and "Pick-Your-Own" Other Resources: Iowa State University resources and risk-management for agritourism Galloway Family...

In this episode, Al Kurki, a program specialist with NCAT’s ATTRA sustainable agriculture program, interviews Karla Buck, co-owner of Bear Paw Meats in Chinook, Montana. Al, who works out of NCAT’s headquarters in Butte, Montana, talks with Karla about how the Bucks raise, process, and market meat to school districts in the area surrounding their business. For more information on this topic, you can contact Al Kurki directly at akurki@ncat.org. Related ATTRA Resources: Farm to School Sales. Profiles of Ranches Making it Work Other Resources: Bear Paw Meats Bear Paw Meats Facebook Please call ATTRA with any and all of your sustainable agriculture questions at 800-346-9140 or...

In this episode, Sue Beckwith and Mike Morris, co-authors of the new workbook Beyond Fresh: a Food Processing Guide for Texas Farmers, discuss the book and the issues it addresses. The book, a workbook, is focused mostly on Texas farmers, helping them decide whether they should move beyond just selling fresh and whole fruits and vegetables by trying to create and sell value-added food products. Beyond Fresh isn’t a how-to book for creating particular products. Rather, it looks at product development, storage and distribution, regulations, labeling, market trends and more – as part of determining whether a product will be profitable for...

In this episode, we hear a conversation between Rockiell Woods, director of NCAT’s Gulf States Regional Office in Jackson, Mississippi, and Sam Humphrey, director of the NCAT Demonstration Farm at Piney Woods School near Jackson. The purpose of the farm is to give hands-on training to farmers and producers in the region, as well as to the students of Piney Woods. This Demonstration Farm is part of Mississippi Food Justice Collaborative, NCAT’s multifaceted food-justice project, which is working to improve access to healthy, culturally appropriate food for historically disadvantaged communities throughout Mississippi. It’s funded by the W.K. Kellogg Foundation. Rockiell, a sustainable agriculture...

In this podcast, Tammy Howard, a horticulture specialist with NCAT’s ATTRA sustainable-agriculture program, talks with Anna Elbon and Kim Gilchrist about their low-income local-food access work with farms and farmers markets in Montana. Anna Elbon owns Glacier Tilth Farm in Dixon, Montana, with her husband Matthew Whyatt. They started accepting SNAP cards for their Community Supported Agriculture (CSA) program last year. Kim Gilchrist is a food access program manager at the Community Food and Agriculture Coalition in Missoula, Montana. She helped start the Double SNAP Dollar program which is a SNAP incentive program for farms, farmers markets, and some retail locations throughout Montana. Tammy works at...

In this webinar National Center for Appropriate Technology specialist Luke Freeman and Lauren Manning of Ozark Pasture beef describes a step by step process and strategies for using Instagram to market farm businesses....

This webinar will teach you how to set up and manage a Facebook page to help you grow your farm business. It will cover the basics of setting up a farm Facebook page from scratch, tips for creating content for your page, engaging with customers, leveraging Facebook advertising, and tools for managing multiple accounts and scheduling posts. This webinar is funded by USDA-NIFA-AFRI 2014-05471...

This NCAT/ATTRA webinar discusses how you can use social media for your farm business to grow your customer base and market your products. It provides an overview of the most popular social media platforms for farms, including Facebook, Instagram, and Twitter. We also discuss strategies for creating content and how to engage with customers. This webinar serves as a good introduction if you are wondering how to get started with social media on your farm or are looking for ways to improve your social media skills. This webinar is funded by USDA-NIFA-AFRI-2014-050471...

In this episode, NCAT specialist Martin Guenera interviews Aldo Andres Marega, an organic farmer from El Gauchito Hill Farm in Yolo County California. The interview includes: biography, first years of experience, farmers markets and restaurant sales, challenges or challenges of fertilization and pest control, and advice for beginning farmers....

Entrevista con Aldo Andres Marega agricultor orgánico de El Gauchito Hill Farm en Yolo County, California. La entrevista incluye: biografía, primeros años de experiencia, mercados de agricultor y ventas a restaurantes, retos o desafíos de fertilización y control de plagas, y consejos para agricultores principiantes. Martin Guenera dirige la entrevista....

In this episode, NCAT Regional Office Director Rex Dufour talks with California farmer Chris Hay about crop planning, including pricing and labor costs....

In this episode, NCAT Program Specialist Martin Guerena interviews organic famer Luis Guevara of Rancho La Familia from Santa Maria California. It includes his biography; 38 years of farming experience; early years and markets; reasons for diversification; current markets; production challenges; climate change challenges; pest control techniques; fertilization practices; compost; cover crops; rotations and advice to new and beginning farmers....

In this episode, NCAT Program Specialist Martin Guerena interviews Martin Barnes of Capy Organics in Yolo County, California. The interview touches on the farm's early years and starting the Davis farmers market; its first crops; diversification of crops; the transition from markets to CSAs (Community Supported Agriculture); the expansion to Southern California and the Pacific Northwest; technological innovation; expanding its CSA to 50,000 customers; its pest challenges then and now; its fertilization program with compost and foliar applications; and Martin's advice to beginning farmers on land and markets....

Entrevista con Luis Guevara agricultor orgánico del Rancho La Familia de Santa María California. La Entrevista incluye: biografía, experiencia de 38 años como agricultor, principios, mercados, diversificación de productos, expansión de mercados, desafíos de producción, cambio climático, control de plagas, fertilización, rotación de cultivos y consejos para agricultores principiantes....

Robert Maggiani, a horticulture specialist with the National Center for Appropriate Technology, talks with Larry Butler, co-owner of Boggy Creek Farm in Austin, Texas. They talk about the farm and the value added products it has sold over the years. The farm's website is available here. There is a short description of the farm here. The conversation is part of the Beyond Fresh project, a SSARE-funded project with the following objectives: 1. Research opportunities for value-added processing of sustainably grown fruits and vegetables in Texas, with special attention to the appropriate scale of production. 2. Increase the sales and profitability of value-added products...

You've gone to great effort to raise a nice set of finished lambs and have them processed. Now what? It's great if you can sell them all as wholes or halves. But maybe you can't. How do you go about pricing individual cuts for profit? What is the smallest lamb that you should have in your direct-market program? How do you price high-demand cuts to cover the lower pricing of lesser-demand cuts? In the maze of cuts and cut prices, what is your profit per lamb? An interview with ATTRA Livestock specialist Dave Scott will answer these questions and more....