Century-Old Vermont Dairy Draws Instagram Followers

Richardson Family Farm in Hartland, Vermont, has nearly 14,000 Instagram followers, reports Burlington Free Press. Amy Richardson began the account in 2013, and has evolved a management style that has her posting every few days. The farm sells milk, maple syrup, and split-rail fencing, but it’s pictures of the cows that seem to lure the most viewers. Richardson focuses on providing quality content and finding ways to connect with her audience. She shares tips with other farmers interested in developing an account and gaining followers: be uniform in operating an account and be consistent with the farm message. She also reminds them that growing the platform requires a time commitment.