Certified Regenerative Label Announces Pilot Farms

The new label Certified Regenerative by A Greener World (AGW) has selected more than 50 farms to join the program’s pilot phase. The new certification provides a whole-farm assurance of sustainability by measuring benefits for soil, water, air, biodiversity, infrastructure, animal welfare, and social responsibility. Key features of the program include transparent, rigorous standards; high animal welfare; a holistic, farmer-led approach; early and broad access to regenerative markets; and a pragmatic, science-based approach. The core feature of the label is a five-year Regenerative Plan developed in partnership with the farmer, whereby farmers and experts assess risk, set goals, and track progress toward meaningful milestones. Pilot farms were selected based on a variety of factors including agricultural experience, regenerative principles, market or educational impact, and geographical diversity. Farms span four continents, with products ranging from grassfed lamb to herbs and vegetables.