Cover Crops in Vineyards Provide Environmental and Marketing Benefits

Researchers at Penn State say that cover crops in vineyards can reduce erosion during heavy rainfall, enhance soil health, reduce herbicide use, and improve water quality. In addition, they say growers who inform and educate consumers about using cover crops for their environmental benefits may be able to charge more for their wine. Specifically, in a survey conducted during this study, 72% of 956 wine consumers from the mid-Atlantic region were willing to pay $18.99 for a 750-ml bottle of wine, which included a $1 surcharge to cover the additional costs of sustainable production, including use of cover crops.