Demand for Organic Pork Focuses on Cured Meats

Demand for pasture-raised pork is strong, according to an Ag Update article that cites a number of producers around the country who say their customers are more interested in pasture-raised pork than certified organic pork. These producers see little reason to purchase expensive organic feed for their animals when customers don’t demand it, and it doesn’t produce a superior-tasting product. However, sales of organic bacon and ham are growing to the extent that processors are importing organic pork to meet the demand. Observers say this could be an opportunity for U.S. producers, but they caution that the challenge of selling the rest of the carcass as organic pork is significant.