Elderberries Hold Potential for Niche and Mainstream Markets

A feature from Harvest Public Media reports that elderberries, a crop that’s native to the Midwest, have enjoyed a surge in popularity recently. Some growers see elderberry as a niche crop that can help diversify their income stream, particularly when combined with agritourism or used to make value-added products. Other elderberry advocates see potential for the crop to undergo commercialization and be used in a range of food and beverage products and support large-scale producers.