{"id":134971,"date":"2022-06-23T15:53:28","date_gmt":"2022-06-23T20:53:28","guid":{"rendered":"https:\/\/attra.ncat.org\/tutorial-mercados-intermedios\/"},"modified":"2022-12-12T09:28:25","modified_gmt":"2022-12-12T15:28:25","slug":"tutorial-mercados-intermedios","status":"publish","type":"page","link":"https:\/\/attra.ncat.org\/es\/tutorial-mercados-intermedios\/","title":{"rendered":"Tutorial: Mercados Intermedios"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jix9dbu-7085e4a6b8b941740a25e54f8486a144\">\n#top .av-special-heading.av-jix9dbu-7085e4a6b8b941740a25e54f8486a144{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-jix9dbu-7085e4a6b8b941740a25e54f8486a144 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jix9dbu-7085e4a6b8b941740a25e54f8486a144 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-jix9dbu-7085e4a6b8b941740a25e54f8486a144 av-special-heading-h1 blockquote modern-quote  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Mercados Intermedios<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-g054dve-78db000e21528ffe491c8710c46a2074 av_three_fifth  avia-builder-el-1  el_after_av_heading  el_before_av_two_fifth  first flex_column_div  '     ><section  class='av_textblock_section av-l4rha2l0-9117a3b21374c3bf5bb843fc0f0e160d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Tradicionalmente, los agricultores han vendido directamente a sus clientes o a granel a un mayorista. A medida que el movimiento alimentario local crece y evoluciona, se est\u00e1 desarrollando otro mercado con el potencial de ayudar a las empresas agr\u00edcolas locales, peque\u00f1as y medianas a llegar a m\u00e1s y m\u00e1s clientes: los mercados intermediados.<\/p>\n<p>Los mercados intermediados tienen una parada entre el agricultor y el cliente. Los restaurantes, los centros de alimentos, los minoristas (como peque\u00f1as tiendas de comestibles y cooperativas de alimentos) y las instituciones (escuelas, hospitales, prisiones, etc.) son oportunidades para que los agricultores diversifiquen su flujo de ingresos, construyan conexiones comunitarias s\u00f3lidas y hagan que su negocio agr\u00edcola sea m\u00e1s resistente y sostenible.<\/p>\n<p>Este tutorial de cuatro partes lo guiar\u00e1 a trav\u00e9s de las razones para vender en mercados intermediados, los tipos de mercados intermediados y algunas consideraciones para su negocio agr\u00edcola.<\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-dioqqre-508d50ac6022ae7e5db64b027168a003 av_two_fifth  avia-builder-el-3  el_after_av_three_fifth  el_before_av_hr  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4rhm34t-68d6b77c98ad44ef5f821258dc627d97\">\n.avia-image-container.av-l4rhm34t-68d6b77c98ad44ef5f821258dc627d97 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l4rhm34t-68d6b77c98ad44ef5f821258dc627d97 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l4rhm34t-68d6b77c98ad44ef5f821258dc627d97 av-styling- avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-123575 avia-img-lazy-loading-not-123575 avia_image ' src=\"https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Market-Produce-with-Workers-495x400.png\" alt='' title='Market Produce with Workers'  height=\"400\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Market-Produce-with-Workers-495x400.png 495w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Market-Produce-with-Workers-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div><\/div>\n<div  class='hr av-6vwqanu-b56bd893883ce4eb8a926b42f2fa5121 hr-default  avia-builder-el-5  el_after_av_two_fifth  el_before_av_one_fourth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-6l7iu9m-fa218a753d17d7e7e436214ab4e582d2 av_one_fourth  avia-builder-el-6  el_after_av_hr  el_before_av_one_fourth  first flex_column_div  '     ><article  class='iconbox iconbox_top av-l4rknspw-dbcb474f958bb8d09358732da22eb3a9  avia-builder-el-7  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: Introducci\u00f3n\"><a href='http:\/\/wp-content\/uploads\/tutorials\/intermediated-markets\/introduction\/' title='Introducci\u00f3n' aria-label='Introducci\u00f3n'  target=\"_blank\"  rel=\"noopener noreferrer\" class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello' title=\"Introducci\u00f3n\" desc=\"Introducci\u00f3n\" ><\/a><h3 class='iconbox_content_title '  itemprop=\"headline\" ><a href='http:\/\/wp-content\/uploads\/tutorials\/intermediated-markets\/introduction\/' title='Introducci\u00f3n'  target=\"_blank\"  rel=\"noopener noreferrer\">Introducci\u00f3n<\/a><\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-120142\" src=\"https:\/\/attradev.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Markets-Intro-350x221.png\" alt=\"Introducci\u00f3n a los mercados intermedios\" width=\"350\" height=\"221\" srcset=\"https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Markets-Intro-350x221.png 350w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Markets-Intro-1030x649.png 1030w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Markets-Intro-768x484.png 768w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Markets-Intro-705x444.png 705w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Markets-Intro.png 1266w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n<div  class='flex_column av-bza8m7u-e85504f820265a75d4cd27b88e7806dd av_one_fourth  avia-builder-el-8  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><article  class='iconbox iconbox_top av-l4rkqk51-a1d900a6fa609acee84ef270b0960c21  avia-builder-el-9  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: Elegir un mercado intermediado\"><a href='\/wp-content\/uploads\/tutorials\/intermediated-markets\/choosing-an-im\/' title='Elegir un mercado intermediado' aria-label='Elegir un mercado intermediado'  target=\"_blank\"  rel=\"noopener noreferrer\" class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello' title=\"Elegir un mercado intermediado\" desc=\"Elegir un mercado intermediado\" ><\/a><h3 class='iconbox_content_title '  itemprop=\"headline\" ><a href='\/wp-content\/uploads\/tutorials\/intermediated-markets\/choosing-an-im\/' title='Elegir un mercado intermediado'  target=\"_blank\"  rel=\"noopener noreferrer\">Elegir un mercado intermediado<\/a><\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-120143\" src=\"https:\/\/attradev.ncat.org\/wp-content\/uploads\/2022\/06\/Choosing-an-Intermediated-Market-thumbnail-350x220.png\" alt=\"Elegir una miniatura de mercado intermediado\" width=\"350\" height=\"220\" srcset=\"https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Choosing-an-Intermediated-Market-thumbnail-350x220.png 350w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Choosing-an-Intermediated-Market-thumbnail-1030x648.png 1030w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Choosing-an-Intermediated-Market-thumbnail-768x483.png 768w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Choosing-an-Intermediated-Market-thumbnail-705x444.png 705w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Choosing-an-Intermediated-Market-thumbnail.png 1263w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n<div  class='flex_column av-5pb1oca-a47fc18e11db274ef63040a366a67376 av_one_fourth  avia-builder-el-10  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><article  class='iconbox iconbox_top av-l4rksmyc-f339629dd2307d30e30ee9ae573bc04b  avia-builder-el-11  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: Directrices para vender a mercados intermediados\"><a href='\/wp-content\/uploads\/tutorials\/intermediated-markets\/selling-to-im\/' title='Directrices para vender a mercados intermediados' aria-label='Directrices para vender a mercados intermediados'  target=\"_blank\"  rel=\"noopener noreferrer\" class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello' title=\"Directrices para vender a mercados intermediados\" desc=\"Directrices para vender a mercados intermediados\" ><\/a><h3 class='iconbox_content_title '  itemprop=\"headline\" ><a href='\/wp-content\/uploads\/tutorials\/intermediated-markets\/selling-to-im\/' title='Directrices para vender a mercados intermediados'  target=\"_blank\"  rel=\"noopener noreferrer\">Directrices para vender a mercados intermediados<\/a><\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-120144\" src=\"https:\/\/attradev.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Markets-Guidelines-350x221.png\" alt=\"Directrices para mercados intermedios\" width=\"350\" height=\"221\" srcset=\"https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Markets-Guidelines-350x221.png 350w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Markets-Guidelines-1030x649.png 1030w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Markets-Guidelines-768x484.png 768w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Markets-Guidelines-705x444.png 705w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Markets-Guidelines.png 1263w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n<div  class='flex_column av-av_one_fourth-e38f08a368d22f46ed35f78008f927bf av_one_fourth  avia-builder-el-12  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><article  class='iconbox iconbox_top av-l4rku1u8-20e94e8d38983db313972866a67ffd61  avia-builder-el-13  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: De la granja a la cafeter\u00eda\"><a href='\/wp-content\/uploads\/tutorials\/intermediated-markets\/farm-to-cafeteria\/' title='De la granja a la cafeter\u00eda' aria-label='De la granja a la cafeter\u00eda'  target=\"_blank\"  rel=\"noopener noreferrer\" class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello' title=\"De la granja a la cafeter\u00eda\" desc=\"De la granja a la cafeter\u00eda\" ><\/a><h3 class='iconbox_content_title '  itemprop=\"headline\" ><a href='\/wp-content\/uploads\/tutorials\/intermediated-markets\/farm-to-cafeteria\/' title='De la granja a la cafeter\u00eda'  target=\"_blank\"  rel=\"noopener noreferrer\">De la granja a la cafeter\u00eda<\/a><\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-120147\" src=\"https:\/\/attradev.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Farm-to-Cafeteria-thumbnail-350x220.png\" alt=\"Miniatura intermedia de la granja a la cafeter\u00eda\" width=\"350\" height=\"220\" srcset=\"https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Farm-to-Cafeteria-thumbnail-350x220.png 350w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Farm-to-Cafeteria-thumbnail-1030x646.png 1030w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Farm-to-Cafeteria-thumbnail-768x482.png 768w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Farm-to-Cafeteria-thumbnail-705x442.png 705w, https:\/\/attra.ncat.org\/wp-content\/uploads\/2022\/06\/Intermediated-Farm-to-Cafeteria-thumbnail.png 1269w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":123575,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","beyondwords_generate_audio":"","beyondwords_integration_method":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":"","_tec_slr_enabled":"","_tec_slr_layout":""},"categories":[122,54],"tags":[1378,136],"class_list":["post-134971","page","type-page","status-publish","has-post-thumbnail","hentry","category-business-and-marketing","category-tutorial","tag-business-and-marketing","tag-regional-food-systems"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"ATTRA 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