The Farmers Market Promotion Program (FMPP) administered by USDA Agricultural Marketing Service funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. Supported activities may include developing, coordinating, expanding, and providing outreach, training, and technical assistance to domestic farmers markets, roadside stands, community-supported agriculture programs, agritourism activities, online sales, or other direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant, and direct producer-to-institutional marketing) market opportunities. A 10% or a 25% match is required. Eligible applicants include local governments, nonprofits, agricultural businesses and cooperatives, and others. Approximately $38.5 million will be available to fund FMPP applications.
Applications are due by June 21, 2021.