A new set of fact sheets provides comprehensive insights into the demographics of U.S. farms that offer agritourism activities or sell food directly to consumers or both. The fact sheets draw from USDA Census of Agriculture data that was compiled by collaborators at Penn State, University of Vermont, University of Maine, and Oklahoma State University. Each state fact sheet shows the total number of farms in the state and the number engaging in agritourism, in direct sales, and in both activities. They also include detailed demographic and business information about these farms, including farmer age and gender, crops grown, farm size, and farm income generated by agritourism and direct sales. The data also reveal regional and national trends. The fact sheets are intended to help local decision makers, farmers, and the organizations that support them in their efforts to strengthen and expand agritourism enterprises.