Farmers of Color Network Launches Webinar Series on Market Readiness

RAFI-USA’s Farmers of Color Network hosted the first episode in a five-part webinar series called Market Readiness, designed for farmers. The first webinar focused on Wholesale Readiness and what farmers can expect as they explore engaging in wholesale markets. The event was recorded and is available to watch online. The Market Readiness series is designed to explore some of the fundamental considerations for farmers seeking to expand their market reach, particularly with wholesale, restaurant, food market, and institutional buyers. The remaining webinars in the series are set for April, June, August, and October.