Fashion Industry Increasingly Considering How Materials Are Produced

Fast Company reports that fashion companies such as Patagonia, Allbirds, Timberland, Mara Hoffman, Christy Dawn, and Kering are not just considering where their raw materials are sourced, but are investing in regenerative agriculture. Although the companies produce only a small amount of their materials on regenerative farms, support for the idea is growing. The article highlights examples of how forward-thinking fashion companies are leading the way, and explores what impact the “farm-to-closet” concept could have on the fashion industry and on agriculture.