04 Mar General Mills Announces Commitment to Regenerative Agriculture on One Million Acres
General Mills has announced its commitment to advance regenerative agriculture practices on one million acres of farmland by 2030. The company will partner with organic and conventional farmers, suppliers, and farm advisors in key growing regions to drive the adoption of regenerative agriculture practices. The company defines regenerative agriculture as a holistic method of farming deploying practices designed to protect and intentionally enhance natural resources and farming communities. General Mills is beginning with a $650,000 grant to nonprofit organization Kiss the Ground to support farmer training and coaching through Soil Health Academies, where growers will learn how to increase farm profitability, build resiliency into the land, and decrease input costs using soil health practices.