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Farmers' Market Promotion Program (FMPP)

Encouraging the development, promotion and expansion of direct marketing

Program Basics
The Farmers' Market Promotion Program (FMPP) is designed to assist eligible entities in promoting the domestic consumption of agricultural commodities by expanding direct producer-to-consumer marketing opportunities. These include helping improve and expand domestic farmers' markets, roadside stands, community supported agriculture programs, agri-tourism activities, and other direct producer-to-consumer market opportunities.

Project Examples
Sample projects that have been awarded FMPP funds include:
a) establishing new electronic benefit transfers (EBT), debit, and credit payment systems at farmers markets;
b) creating agricultural marketing cooperatives;
c) researching farmers' and customers' needs and creating educations programs to meet those needs; and,
d) establishing and creating new producer-only farmers markets.

Application and Financial Information
Applications must include a proposal narrative, supplemental budget, and three forms that can be found in the FMPP Guidelines at Proposed projects should be 24 months in duration, beginning in October.

The maximum award per grant is $100,000, but may be increased in FY-2011. Matching funds are not required. AMS will announce awards in September of each year.

Eligibility, Uses and Restrictions
Entities eligible to apply for FMPP funds are agricultural cooperatives, producer networks, or producer associations; local governments; nonprofit corporations; public benefit corporations; economic development corporations; regional farmers' market authorities; and Tribal governments. All applicant corporations shall be domestic entities, i.e., owned, operated, and located within one or more of the 50 United States and the District of Columbia only. Individuals are not eligible to apply.

Eligible grant uses include:
a) Improving Access to Relevant Marketing and Financial Information;
b) Consumer-Based Education and Market Access; and
c) Innovative Approaches to Market Operations and Management.

Not less than 10 percent of the grant funds in a fiscal year shall be used to support new projects for federal nutrition programs at farmers' markets.

FMPP funds cannot be used to pay for: a) acquisition of land or acquisition, construction, rehabilitation, or repair of a building or facility; or b) the development of and/or participation in political or lobbying activities.


Carmen H. Humphrey
USDA, AMS, Marketing Services Division
Phone: (202) 720-8317

Last Updated January 26, 2010

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