Cenex, the energy brand of CHS Inc., launched Hometown Throwdown, a contest encouraging local pride by asking individuals and organizations to share via social media what makes their hometown festival unique. Individuals or organizations in 19 qualifying states can enter their eligible festival by December 15, 2023, by posting a tagged photo on social media or completing an online entry form. Three finalists will be announced in April 2024 and voting will open. The grand-prize winner will be revealed in May 2024 and will receive $100,000 for their festival. The remaining two finalists will receive $25,000 each.