Illinois Agritourism Survey Showed 2020 More Profitable than Previous Year

A survey conducted by the University of Illinois Champaign-Urbana, Illinois Specialty Growers Association, and the Illinois Farm Bureau assessed the impact of COVID on agritourism in Illinois, reports Ag Update. The study compiled responses from 43 agritourism operator surveys and agritourism business websites. Businesses reported impacts from the pandemic such as being closed for part of the season, increasing sanitation procedures, and implementing mask regulations. Although 7% of businesses reported having to close for the entire year, the remaining respondents averaged a 5.7% increase in profit during 2020 over the previous year. Agritourism businesses also reported having an average of 17% more customers during 2020.