18 Apr Is there any new information about producer-only farmers’ markets that’s not in your “Farmers’ Markets” publication?
V.J. NevadaAnswer: Although the information in ATTRA’s Farmers’ Markets is still accurate, interest in farmers’ markets has continued to explode around the country, and there are several new resources. A national Farmers’ Market Coalition (FMC) has been formed; the University of California has published a direct market training manual that includes material on farmers’ markets; and the Farmers’ Market Federation of New York, Cornell Cooperative Extension, and NYS Dept. of Ag & Markets have published A Guide to Developing a Community Farmers’ Market. The Farmers’ Market Coalition (FMC) was created as a subsidiary of the North American Farmers Direct Market Association (NAFDMA). The FMC elected its first council at the NAFDMA annual conference in mid-February 2005. You can find bylaws, notes from past meetings, and an electronic forum for discussing farmers’ market issues at the Web site, www.nafdma.org . You can also find an overview of federal, state, and non-governmental resources that can assist in development and expansion of farmers’ markets across the United States. Several state farmers’ market associations are members. Published in 2005 by the University of California Center for Agroecology & Sustainable Food Systems, Teaching Direct Marketing and Small Farm Viability: Resources for Instructors is organized into six units. Three units focus on marketing, and three cover other topics related to making a small farm economically viable. Included are lessons and resources for organizing and selling at farmers’ markets. Although designed as a training manual, the outline provides useful points for any farmers’ market member or organizer to consider. You can download sections or the entire manual from http://zzyx.ucsc.edu/casfs/training/manuals/tdm, or you can order hard copy with a 3-ring binder from the Center for Agroecology & Sustainable Food Systems for $25.00 (tax and binder included). Add $4.00 for shipping. To order, send a check made payable to UC Regents to: CASFS, attn: Direct Marketing Manual 1156 High St. Santa Cruz, CA 95064 Please be sure to include your mailing address. If you have questions about the resource guide or about ordering, please send e-mail to TrainingManual@ucsc.edu . A Guide to Developing a Community Farmers’ Market addresses a number of issues involved in establishing a farmers’ market, from building interest in a market to organizational structure and evaluation. It also includes sample surveys, rules and regulations, and membership application. The 48-page spiral bound booklet is available from: Farmers’ Market Federation of NY 2100 Park St. Syracuse, NY 13208 Contact Diane Eggert at the Federation office at 315-475-1101 or email@example.com for more information Another resource that you might find useful is U.S. Farmers’ Markets 2000: A Study of Emerging Trends from the Agricultural Marketing Service, U.S. Department of Agriculture. This 40-page document provides detailed farmers’ market information, including market management structure, total number of vendors, and average customer spending. You can download the publication from the Web site www.ams.usda.gov/directmarketing/FarmMark.pdf