Minnesota Billboards Highlight Benefits of Healthy Soils

A new Land Stewardship Project (LSP) billboard campaign promoting the power of building healthy soil on southern Minnesota farms utilizes striking photos, inspiring quotes, and humor to get across the benefits of utilizing cover cropping, managed rotational grazing, no-till, and diverse rotations to build resilient, biologically healthy soil. The campaign was inspired by the eight farmers who sit on the group’s Soil Builders’ Network steering committee. “Part of the message we’re trying to get across is that building healthy soil is not only good for the land and a farmer’s bottom line, but is a fun way to take control and build resiliency when it comes to raising crops and livestock,” said Shona Snater, who directs LSP’s soil health program. One eye-catching and humorous sign, which was posted in collaboration with Practical Farmers of Iowa, features a farmer’s bare legs and the phrase, “Don’t Farm Naked: Plant Cover Crops.”