New Hampshire Study Finds Restaurant Interest in Purchasing Local Food
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Research at the University of New Hampshire showed that nearly half of New Hampshire restaurants would prefer to purchase their food directly from farmers in support of local food systems. The researchers found 44% of restaurants want to purchase food directly farmers if no other constraints exist, such as seasonal availability and delivery issues. The study also revealed that 37% of restaurants already procure food directly from producers. “Overall, buyers are more likely to purchase local if they feel they are socially or economically benefiting their community,” the researchers found. Buyers were most interested in purchasing locally produced vegetables, fresh-cut produce, local cheese, and local beef, and least interested in grains, wine, and yogurt. All buyers cited taste as important or very important, also noting quality, cost, and product marketability as important. Nearly all respondents said consistent supply and quality was important or very important, according to a press release.