New York Livestock Farms Invited to Participate in Marketing Project

Cornell University researchers have received a $500,000 grant from USDA National Institute of Food and Agriculture to help improve the marketing returns for small- and medium-sized livestock farms in New York state. The Cornell Chronicle reports that the project will develop and deploy data, analysis, and feedback tools that give farm managers the ability to make better decisions as they select local markets, price meat, and market their products. The project is designed to both improve farm profitability and increase state capacity for meat production. The team is accepting applications to participate in the project from New York farms that sell meat-by-the-cut in direct-to-consumer channels. Participating farms will record sales data and will receive technical assistance with marketing and pricing.