Pennsylvania Grass-Fed Beef Cooperative Launches Sales
|Related ATTRA Podcast Series:
Episode 128. Direct Marketing Meat with Dave and Jenny Scott
Allegheny Grass Fed Cooperative sold its first labeled meat this summer, reports American Agriculturist. The cooperative has just five members at present, selling Red Devon, Red Angus, and Black Angus in Western Pennsylvania, but it’s helping members get a premium for their meat and expand into new markets without having to put more effort into marketing. The new cooperative obtained a grant that helped it develop a model, elect officers, and develop a label. Challenges that lie ahead include expanding membership, ensuring that production standards are met, and complying with regulatory challenges like labeling, as well as arranging processing.