‘Prairie Generation’ Entrepreneurs Return to Rural Areas
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Marketing, Business & Risk Management
A feature in The Christian Science Monitor tells the stories of young agricultural entrepreneurs who are starting businesses in rural areas of Nebraska. These young people are returning to family farms and rural communities armed with business skills and innovative marketing ideas. Hannah Esch direct-markets beef with social-media savvy, shipping the frozen meat. Twins Matt and Joe Brugger grow hops for local microbreweries and direct-market beef to a university athletic training program and those same microbreweries.