Premium Eggs Claiming Market Share

Bloomberg Businessweek notes that the market for premium eggs is growing. Consumers have demonstrated willingness to pay considerably more for organic eggs and free-range eggs. Now, some companies are seeking to market premium eggs based on use of regenerative agriculture on the farms where the eggs were produced. They believe consumers will be willing to pay more for eggs produced with practices that could help combat climate change. The feature notes that being able to tell the story of the product will be crucial to convincing customers to pay the premium for eggs that look the same as conventional eggs.