Producers Reminded to Complete Local Food Marketing Practices Survey
USDA’s National Agricultural Statistics Service (NASS) is conducting a Local Food Marketing Practices Survey. At the beginning of January 2021, NASS delivered the 2020 Local Food Marketing Practices Survey to 36,500 farmers nationwide to obtain new data on local and regional food production and marketing practices. Farmers who received the survey have until February 16, 2021, to respond. The survey asks about the marketing of food directly from farm producers to consumers, retailers, institutions, and a variety of local food intermediaries such as distributors and wholesalers that market and sell locally branded products. The National Sustainable Agriculture Coalition (NSAC) encourages producers to participate, noting that the Local Food Marketing Practices Survey is critical in guiding the entire farmer population on current market trends across local and regional channels. NSAC also points out that the survey will ensure that food system advocates and federal agencies can better identify the gaps and barriers that exist for underserved farmer populations that market directly to consumers.