Knowing the Real Value of Food: Blockchain in a New Sustainable Food Economy
By: Jeff Schahczenski November 2019
This publication provides an introduction to blockchain technology as it relates to marketing sustainably produced food products through a supply chain in novel and more transparent ways. Blockchain technology offers promises of a new and disruptive form of algorithmic economic trust. Three case studies explore how blockchain is and is not yet living up to its many promises to build trust in sustainably produced food products with multiple attributes delivered to increasingly discerning consumers.