Selling to Local and Regional Markets: Barriers and Opportunities for Beginning Farmers

By: Andy Pressman, NCAT Agriculture Specialist
Published July 2022


New and beginning farmers often face challenges in gaining access to certain markets, forcing many to focus on direct-to-consumer outlets. With the growing interest in regional and local food, intermediated market channels tend to be underutilized by new and beginning farmers. This publication presents the findings of a national survey on the use of intermediated and direct-to-consumer marketing channels by farmers, particularly new and beginning farmers, participating in local and regional food systems.

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